Twitter has become an indispensable real-time news and information system for many people, and now the service has added a new element: authorized agencies ? including the police, fire department and other emergency workers ? can use the company?s new ?Alerts? service to send critical messages to users who have signed up to receive them. The system, which marks emergency messages with a small orange bell icon, is similar to one that Twitter set up in Japan in 2011 in the aftermath of a series of earthquakes there.
Source: http://gigaom.com/2013/09/25/twitter-launches-emergency-alert-system/
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