Are Games Really That Persuasive?

Beyond the levels, badges, reward points and promised engagement increases, there are many behaviourist game designers who see games as persuasive tools for social change. They see a very wide range of possible benefits from games, such as education, health and awareness of social or political issues and so they want to use games to persuade players. Do they really work though?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/m9l36CDezco/

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